| Keynote Speech | Session 1 | Session 2 |
| Session 3 | Session 4 | Session 5 |
Global Branding Strategy for Incheon through Media
| Session Chair |
 |
Sang-hoon Kim | Professor, Department of Media and Communication, Inha University |
 |
Ju-seong Park | Former Secretary-General of the Incheon Journalists’ Club Currently Deputy Political Director, Kihonews | |
 |
Naohara yoshimitsu | Osaka Mainichi Broadcasting Corporation general manager | |
 |
Hyo-jong Lee | EBS Producer | |
 |
Tae-yoon Heo | Ad Asia Secretary General of the International Advertising Festival |